Back in Mid 2014, during a jam session with fellow Japanese musicians we came up with a hook, it just so happened that the random guitar progression Mr. Arata Miyagawa was playing had presented itself to me just after my return from the New World supermarket that evening. This riff idea/hook manifested itself into the current full fledged Super Saver song before your eyes/ears!. It took months of crafting that track, fleshing it out and adding the instrumentation with plenty of trial & error. There was piano, guitars, accordians and strings involved and some essential backing vocals from two seasoned female pro's (Thanks Annie & India!). The song began to develop into a bigger idea, a video and possibly a marketing strategy for the supermarket chain itself. This excitement led to conversations about costumes, choreography & cinematic visuals. I had every intention of doing it, it ...just......seemed to ....err....drag on and on
It was the new year, Arata had left back for Japan and I had travel plans in the pipeline.The song was essentially finished in December 2014 and was impatiently awaiting for someone to take it a little further. Kohei & I promised a date to finish it off, Sunday 25th of January.The idea was to record the song in both the popular Sunday markets by Te Papa Museum and then the remainder inside the actual New World supermarket itself.
Sunday morning came & honestly I was so hungover from the night before it wasn't even funny. Exasberated by the fact that it was, I'm pretty sure, the hottest day in Wellington all year (29 degrees) and it was also prime time at the markets & supermarkets. I had to really dig deep to motivate myself. But I pulled it together and carried on, blurry eyed and dehydrated. I was dressed as a banana and Kohei, well, had a star wars mask on! Both were kitted with a make-shift New World emblem. The idea behind "banana man" or Super Saver Sam if you so ask, was that he likes to exercise, he's fit, he needs to be, he spends his whole day fervently searching for the next super saver deal in store. So there it was, noon at the farmers market miming the track in front of the general public. We done two complete takes of the song with the intention of using the best, we also managed to get some other footage of us running about and dancing for added visuals (Thanks Madison for you patience). Overall, people got a kick out of it and was surprised that our presence never really bothered the surrounding market stall owners. Besides the odd heckle of other supermarket names and some of new world's pricing, it was plain sailing and for the whole thing probably took about 20 minutes.
We were going to delay the supermarket shooting for another day when I realised that again the possibility of it dragging on and not getting finished. So 6 pm on a Sunday (prime shopping time, great!) we descended onto one of Wellingtons largest New World supermarkets down by Waitangi park. We really had to plan what we needed to film prior to entering the premises. I was aware that our time was limited and that getting kicked out was a realistic possibility! We had good fun. Jumping, skipping, sliding, miming, exercising and dancing were all performed in that 15 minutes. Got plenty of smiles out of it and a few who I know genuinely thought I was the "New world banana", and probably the reason why I didn't get complaints or kicked out. Children loved it, "Banana" they shouted with outreached hands. The most nerve wrecking part had to be shooting the scene at the tills. To try and convince an employee to act out that scene with a camera in their face was a real challenge. In the end I confused them so much and bombarded them with verbal diarrohea that I just forced the scene up on them and hoped that my quick-fire actions would be enough to depict the vision required for the bridge section of the song!
So that was it, a couple of days of editing, and the video is now complete done. To watch the video click HERE. To watch the draft advertisement put together, simply click play in the video below! :-D
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